Hasta La Creative!

DDB Global Chief Creative Officer Ari Weiss has made his first creative hire since joining the Omnicom agency in February: Toygar Bazarkaya, known for his creative work at Havas and BBDO, will become the first chief creative officer of the dedicated McDonald’s agency We Are Unlimited as of May 15.

“Toygar is the type of creative who does really brilliant work consistently for really big clients, and that’s rare,” said Weiss. “He understands what it takes to really drive a brand forward versus doing fun, creative work that just speaks to the industry.”

Which is crucial to Bazarkaya, who told Ad Age that creativity should be used “as a multiplier.”

Continue reading at AdAge.com