Hasta La Creative!

Nearly half a year after GroupM first announced it would be combining Maxus and MEC into a new agency, Wavemaker has its first U.S. win: Software giant Adobe.

Wavemaker will lead all online and offline media communications buying and planning across Adobe’s Creative, Experience and Document Clouds. It’s an extension of Wavemaker’s existing relationship with the client in Europe; MEC Switzerland had a relationship with the brand in Europe for more than a decade.

Adobe previously worked with its longtime creative agency Goodby Silverstein & Partners for media. Goodby remains Adobe’s creative agency of record.

Continue reading at AdAge.com