Wave of the Future? Telefonica Gives Consumers Control Over (Some) Mobile Data
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Telefnica in Germany has announced a partnership with U.K. firm People.io to power an app in which the telco giant’s customers can control some of their data.
The app for customers to manage data, branded as O2 Get, is now part of Telefnica’s O2Germany app portfolio for Apple and Android devices. It will be promoted to Telefnica’s 44 million customers in the country, where data protection laws already reflect GDPR.
The partnership, and Telefnica’s approach to handing over more data control to its customers, could serve as a template for what other telcos across the European Union and other markets might do as strict General Data Protection Regulation rules take effect next year in the EU. The regulation, or GDPR, will require companies with data about EU citizens to obtain explicit consent for various data gathering, usage and sharing practices.
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