Hasta La Creative!

Omnicom is defending $1.2 billion in media billings as part of this year’s unprecedented number of simultaneous media buying and planning reviews by major marketers, the agency holding company said on Tuesday.

“There is more media business up for review from large markets at the present time than I personally have ever seen before,” CEO John Wren said during the earnings call.

Some have argued that marketers from Procter & Gamble to Visa put their media accounts in review partly as a way to seek more transparency from agencies following allegations that U.S. shops allow undisclosed rebates influence their work.

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