Jul
19
Watson Yields Big Programmatic Returns for IBM
Posted in: Uncategorized
Big Blue says Watson is saving it a lot of green.
For almost a year now the company has been trying out Watson, its cognitive computer that learns and makes snap decisions on the fly, on making programmatic ad buys for a portion of its online ad campaigns.
The results proved so effective that IBM now says it will use Watson for all of its programmatic campaigns by the end of the year, a big commitment for a company that spent nearly $53 million on digital display advertising in 2014, the most recent figures available, according to Kantar.
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