Jul
22
Watch the Would-Be First Recreational Pot Ad (That Never Aired)
Posted in: Uncategorized
After considering running its first commercial related to recreational marijuana, Denver’s ABC affiliate has put a hold on all cannabis ads for the foreseeable future.
Jennifer DeFalco, creative director and founder of cannabis marketing agency Cannabrand, said the affiliate had agreed to run a commercial for Neos, a vaporizer and cannabis oil company, before “Jimmy Kimmy Live” last Monday.
Ms. DeFalco said the spot is in accordance with Colorado’s Amendment 64, which permits TV advertising if 70% of the audience is at least 21 years old, a test she said “Kimmel” meets.
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