Sep
16
Watch the Spots: Gap’s Return to TV Features Music Royalty
Posted in: UncategorizedAfter a four-year hiatus, Gap will be back on TV tonight.
The brand has tapped Dhani Harrison, son of George Harrison, and Alexa Ray Joel, daughter of Billy Joel, for its “Back to Blue” campaign. Each performs a song made famous by their parents — “For You Blue” in the case of Mr. Harrison and “Just the Way You Are” in the case of Ms. Joel.
Seth Farbman, Gap’s global CMO, said execs trying to identify talent that was “fundamentally Gap” came up with a long list, but that ultimately there were people that represented “multiple generations of cool.” Peterson Milla Hooks handled the campaign.
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