Aug
12
Watch the Spot: AT&T Hypes Its DirecTV Acquisition to Consumers
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AT&T is promoting its acquisition of DirecTV with an ad campaign that will bow Aug. 15 during the PGA Championship on CBS.
In the 60-second spot, titled “Times Square,” AT&T depicts memorable movie clips playing on a variety of screens to summon up a future where content is delivered anywhere. “AT&T and DirecTV are now one, bringing your television and wireless together and taking entertainment to places you’d never imagine,” an announcer says. The spot was directed by Rupert Sanders and created by Grey.
The goal is to explain to consumers how the merger of AT&T and DirecTV will help its customers stay connected to their favorite entertainment, according to an AT&T spokesman.
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