Hasta La Creative!

The commercial above serves up the sort of thing we’re used to seeing in athletic-wear ads, like intensely driven people driving themselves intensely and deep-ish on-screen declarations such as “Because what you do is who you are.” But what makes the Nike spotwhich, full disclosure, is actually a “Saturday Night Live” spoof from the weekend’s episodeso spot-on is that it acknowledges that if you’re buying athleisure-wear, you’re probably buying it more for the “leisure” part than the “ath” part.

“Introducing the new Nike Pro-Chiller Leggings,” an announcer says in voice-over. “Designed for endurance, but used for what most women actually do in leggings: settin’ up shop on their couch.” Aidy Bryant is on hand to explain how her “soft pants” are perfect for moving from couch to bed to “other side of couch.” And Kate McKinnon emphatically notes, “I’m tired from my nap!” Honestly, the ad’s so motivational it could almost inspire you to engage in a long-stretch maneuver to reach over to your coffee table to pick up your smartphone to order Nike Pro-Chiller Leggingsif they actually existed.

Continue reading at AdAge.com