Watch the Pot: ‘Drive High, Get a DUI’ Ads Chide Newly Legal Weed Smokers


Colorado is starting an ad campaign to prevent pot users from getting behind the wheel. Instead of vilifying the drug, which Colorado has legalized for recreational use, the campaign takes a light-hearted approach.

In one spot, for example, a young man slowly presses the ignition button on a gas grill over and over, to no effect, while a group of bemused friends looks on.

“Grilling high is now legal,” appears on the screen. “Driving to get the propane you forgot isn’t.”

Continue reading at AdAge.com

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