Hasta La Creative!

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Chobani points out that its Chobani Less Sugar Greek Yogurt has half the sugar of other yogurts in a spot that imagines what life might be like with less of other thingsspecifically tech gadgets. Ally Bank says “We’re not just a bank, we’re an ally.” And Butterfinger enlists the help of an E.T.-ish alien to hype its new “better Butterfinger,” which is made with an “improved recipe with high-quality jumbo peanuts.”

Continue reading at AdAge.com