Hasta La Creative!

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Jon “Mad Men” Hamm shows up in another H&R Block commercial to urge a coworkerwho’s elaboratedly dressed for a movie roleto have her taxes reviewed by an expert before she files. Diet Coke shows off one of its new flavors, Feisty Cherry, as a part of its continuing rebranding campaign. And Brazilian auto-racing legend Emerson Fittipaldi stars in a fresh cut of a Kia adpart of a campaign that formally launched during the Super Bowl.

Continue reading at AdAge.com