Hasta La Creative!

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, MasterCard plays up both its ongoing #PricelessSurprises campaign and its new Apple Pay partnership in a spot starring baseball legend George Brett, while Victoria’s Secret shows off a “scandalously sexy bracelet.” And Squarespace brings a 30-second cut of a spot featuring indie musician St. Lucia (aka Jean-Philip Grobler) to national TV — specifically the World Series on Fox. A 90-second version of the ad debuted on YouTube a couple weeks ago.

As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.

Continue reading at AdAge.com