Hasta La Creative!

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time over the weekend.

A few highlights: To honor retiring NASCAR racer Dale Earnhardt Jr., both Budweiser and Chevy offer poignant tributeswith the former declaring “Junior, this Bud’s for you” and the latter closing with “Thanks for taking us along, Jr.” A Toyota spot focuses on all the people who have supported speed skater Sugar Todd on her way to the Winter Olympics. And Target promotes its Black Friday Doorbuster sales with a little help from Barbie.

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