Hasta La Creative!

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Mtn Dew (aka Mountain Dew) serves up two “Do the Dew” ads that are basically product porn — with slow-mo close-ups of frosty bottles as the focus. PayPal positions itself as a competitor to Venmo (without actually naming Venmo) — i.e., a way to quickly reimburse friends for shared expenses through a mobile app. And Dunkin’ Donuts serves up an ad that’s basically a how-to video re: using its new Cold Brew Coffee Packs.

Continue reading at AdAge.com