Hasta La Creative!

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Jon “Mad Men” Hamm dramatically narrates a commercial for Mercedes-Benz that hypes the brand’s upcoming AMG Project One plug-in car. IBM Watson serves up two ads that explain how AI is transforming everything from cybersecurity to farming. And Kendall Motor Oil uses a hockey player’s intense post-season practice sessions to make a point about how in life “you get out what you put in” (and “the same goes for your engine”).

Continue reading at AdAge.com