Aug
10
Watch the Newest Ads on TV From JC Penney, Rooms to Go's iSofa and More
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: JC Penney mixes seasonal marketing metaphors with its back-to-school sale featuring “night-to-day doorbusters.” Rooms to Go plugs its customizable iSofa — which is sort of like an iPhone except it’s not a phone and it’s a lot more comfortable to sit on. And Lowe’s serves up a new 15-second cut of one of its ubiquitous “The moment you realize” ads.
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