Hasta La Creative!

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: IBM serves up a 15-second animated ad about its cutting-edge cloud services, as well as a separate 30-second spot that highlights how its AI technology is revolutionizing healthcare and other fields. DirecTV promotes its Movers Deal special to encourge people who have just moved into a new home to upgrade their package. And Spectrum rolls out another spot in its ongoing “Redefining what a cable company can be” campaign.

Continue reading at AdAge.com