Hasta La Creative!

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Max Greenfield reminds us that face tattoos are regrettable, but McDonald’s sirloin third-pounder burgers aren’t (not that he wants to insult anyone with a face tattoo). And in Volvo’s new spot, we are reminded of the pleasures of summer with its Wonder of Summer event.

Apple Watch continues to showcase its various uses with its three most recent spots: “Us,” “Rise” and “Up,” which round out the top five of Most Engaging. From health and fitness to connecting human beings, Apple’s new commercials all are accompanied by not just the same music, but a similar subtext: Apple Watch helps.

Continue reading at AdAge.com