Watch the Newest Ads on TV From Amazon, Old Navy, Papa Murphy's and More
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Alexa, the digital assistant, prompts a moment of jealousy/suspicion at exactly the wrong moment in an Amazon ad for its Echo Dot device. A kid gets a rousing welcome at his new school in a dance-tastic Old Navy commercial. (Ad Age’s Adrianne Pasquarelli previewed the spot and offered the backstory on the chain’s new marketing approach in late July: “Old Navy Succeeds By Saying Bye to Celebs and Hi to Fashion.”) And take-and-bake pizza chain Papa Murphy’s offers a different take on the “F word.”
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