Hasta La Creative!

And our Clip of the Week honor goes to… to Jimmy Fallon! But not for the clip you might be expecting: his “#hashtag” bit with Justin Timberlake. That very funny deconstruction of the inanity of #hashtag-speak originally aired on Tuesday’s episode of “Late Night With Jimmy Fallon,” and quickly went viral, collecting more than 10 million views on YouTube alone (we’ve embedded it below — it’s the second clip — just in case you haven’t seen it yet).

No, we’re handing the Clip of the Week crown to Fallon for his “Lip Sync Battle” with “The Office” co-creator Stephen Merchant and actor Joseph Gordon-Levitt, which was the most purely enjoyable 10 minutes of TV we watched this week. (It also aired Tuesday night.) The guys just keep on upping the ante as the segment goes on — doing (literally) full-bodied renditions of everything from Elton John’s “Tiny Dancer” to A-ha’s “Take on Me.” And when the exquisitely awkward, impossibly tall (6’7″) Merchant struts his way through Beyonc’s “Single Ladies (Put A Ring On It),” we dare you to not grin like an idiot.

Simon Dumenco is the “Media Guy” media columnist for Advertising Age. Follow him on Twitter @simondumenco.

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