Watch the Latest TV Spots From Walmart, JC Penney and More
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, national chain Party City wants you to know it has stocked its 800-plus stores with cheap, delightfully tacky Cinco de Mayo accessories (think Mexican sombreros and such), Walmart is playing up its array of grocery items (“I went to Walmart and got everything I need to make my specialty, Cheesy Tuna Casserole”), and JC Penney — whose stock rose earlier this week when the CEO of one of its major suppliers, PVH Corp. (Calvin Klein, Tommy Hilfiger, etc.), said that his company’s sales at the department store have been strong — reminds you that Mother’s Day is coming up fast.
As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.
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