Hasta La Creative!

The Television Academy has already racked up more than two million views in less than 24 hours with the YouTube video below, titled “Barely Legal Pawn.” Yes, it’s come to this: To try to convince you to watch NBC’s telecast of the 66th Emmy Awards next Monday, the academy created a web short.

Going in, it had to be obvious this thing would go viral, because it stars three beloved Emmy winners: Bryan Cranston and Aaron Paul of “Breaking Bad” and Julia Louis-Dreyfus of “Veep” and “Seinfeld.” A spoof of pawn-shop reality TV shows, it’s stocked with various industry and “Breaking Bad” in-jokes.

Simon Dumenco is the “Media Guy” media columnist for Advertising Age. Follow him on Twitter @simondumenco.

Continue reading at AdAge.com