Aug
03
Watch: NBCU's Promo for 2016 Rio Summer Olympics
Posted in: Uncategorized
The 2016 Summer Olympics are still a year away, but NBC Universal is already ramping up its marketing efforts for the games.
To celebrate the one-year mark leading up to the Olympics in Rio de Janeiro, Brazil, which will kick off on Aug. 5, 2016, NBCU is unveiling a swath of promotions across its TV networks and websites.
“This will be the most extensive one-year-out marketing effort ever for an Olympic Games,” said John Miller, chief marketing officer, NBC Sports Group and chair, NBC Universal Marketing Council.
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