Watch Miranda Kerr Strip Naked for Reebok (and Last Night’s Other New TV Ads)
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Acura encourages young consumers to have a “quarter-life crisis” (and go out and buy an Acura), McDonald’s is pushing its McGriddles breakfast offering, Kevin Spacey serves as E-Trade’s talent scout in a spot Ad Age previewed yesterday, and Victoria’s Secret models frolic semi-nakedly to promote the Body by Victoria line. Meanwhile, former VS model Miranda Kerr strips naked in a new spot that Reebok had already posted on YouTube — but now the racy ad has come to TV, showing up on networks including VH1, E! and Oxygen, during shows such as “America’s Next Top Model” and “E! News.”
As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.
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