Hasta La Creative!

TBWAMedia Arts Lab recently celebrated 10 years of working to promote the company famously founded by the Steves Jobs and Wozniak in a California garage four decades ago.

The sometimes-shy entity formerly known as MAL is growing more open in a shift that some attribute to Apple’s hiring of former Grey global CCO Tor Myhren last year.

Lee Clow used this occasion to leave a permanent reminder of the partnership on his own body in the form of a tattoo depicting a re-imagined version of Media Arts Lab’s signature bear silhouette logo.

This afternoon, TBWA released a video depicting that event. It also includes a fair amount of footage of the tattoo artist.

As Clow put it succinctly on Instagram, “dedication.” Also: #newbear. #malforever.