Watch Last Night's New TV Ads From Nike, McDonald's and More
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Supercell continues to promote its farming-game app Hay Day with a new 15-second spot starring actor/comedian Craig Robinson (“The Office,” “Hot Tub Time Machine”) on the heels of a 30-second Robinson ad whose YouTube version has racked up more than 7 million views in less than three weeks. Cannes Creative Marketer of the Year McDonald’s takes to TV with another variation on its “Bacon Clubhouse Rules” campaign to promote its new-ish menu offering. And Nike serves up a 30-second commercial promoting its five-and-a-half minute “The Last Game” animated web film tied to the World Cup, which Creativity made an Editor’s Pick on Monday.
As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.
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