Watch Beamly (Formerly Zeebox) Angrily Sell Itself as ‘a Social Network for TV!’
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, the Geico pig annoys everyone in his yoga class, Ram takes a two-pronged approach to selling its trucks, and social-TV app Beamly (formerly Zeebox) debuts a curiously stress-filled 30-second spot. (In a longer, possibly NSFW version that Beamly posted on YouTube a couple weeks ago, the boss actually uses the f-word to berate an employee for not thinking to create a “social network for TV.”) Plus, Apple debuts a dreamy new iPhone 5s spot using a cover of the Pixies classic “Gigantic” as its soundtrack — a spot Creativity made its Editor’s Pick today.
As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.
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