Watch Anselmo Ramos, Colleen Decourcy and More Creative Leaders Pick Andy Award Winners Live on Facebook
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Last fall the Andy Awards, run by the The Advertising Club of New York, dramatically overhauled its program by doing away with categories, but tomorrow it will debut another key element of its makeoverby broadcasting jury deliberations of the top winners live on Facebook.
This marks the first time a major industry awards show has welcomed the public into the jury roomand not just for viewing, but also for comment. From 12:00 to 4:00 PM PDT/3:00 to 7:00 EDT on Saturday, March 17, viewers will be able to question the jury through Facebook as they make their decisions. The deliberations will take place at Deutsch’s production studio Steelhead in Los Angeles, and winners will be able to witness, as they’re decided, the show’s top winners: Bravery, Student, Social Good and Grandy Best of Show.
According to Andy Awards Director Gina Grillo, the live broadcast falls in line with the nonprofit Ad Club’s mission to provide education and support for creative talent. “There’s been a lot of negativity around awards shows about how people feel closed out and they don’t understand what made this win or not,” she says. “This is a lens into what makes it great.”
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