Hasta La Creative!

There are a lot of half-baked theories out there about what digital and social media are doing to our society. “It’s making us narcissistic!” some say. “It is making us lonelier!” cry some. “It is turning us into sexpots!” said that one guy that one time.

But one thing is clear: it is putting our snack foods to a vote, which is why, for the second year in a row, we are being asked to choose the newest flavor of Lay’s potato chips.

The campaign, called “Do Us a Flavor,” is back after bringing Cheesy Garlic Bread chips into the world last year. Lay’s went through more than 14 million flavor submissions before settling on four finalists: Cheddar Bacon Mac & Cheese, Cappuccino, Wavy Mango Salsa and Kettle-Cooked Wasabi Ginger.

Continue reading at AdAge.com