Aug
19
Was Keyword Blocking as Bad as We Thought?
Posted in: UncategorizedAdvertisers have not engaged in as much keyword blocking so far in 2020 as in previous years, according to a 2020 Global Insights Report released by measurement software company DoubleVerify. Earlier this year, publishers griped that advertisers had stopped placing ads on content that included terms like “coronavirus” and “protest,” which news organizations said interfered…
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