May
16
Warner Bros Signs Up as First Advertiser for Snapchat’s Sponsored World Lenses
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: Snapchat has advanced beyond selfie filters and overlays – a feature that rivals are pouncing upon – to roll out Sponsored World Lenses that allow brands to augment the world with specially designed 3D cameras using the rear camera of devices.
Traditionally, Snapchat’s offering has been served…
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