Dec
17
Warm and Fuzzy Ads Top Holiday Poll
Posted in: UncategorizedNEW YORK (AdAge.com) — What's the way to holiday shoppers' wallets? During a recession, a little tug at the heart strings will go farther than extravagance and jokes. This year, retailers with a mix of emotional branding spots and promotional ads topped the list in a survey of consumers' favorite holiday commercials. The Retail Advertising and Marketing Association survey finds Best Buy, Kohl's, Old Navy and Toys R' Us climbing the ranks this year, with Old Navy and Toys R' Us cracking the top ten.
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