Want to Sponsor the NFL Season on Snapchat? You'll Need $7 Million


Hut. Hut. Price hike.

Snapchat is huddling with advertisers for its new NFL channels, and has asked for as high as $7 million for season-long deals, according to brand and agency executives who have been offered sponsorships. Snapchat is now among a growing field of digital platforms with National Football League content deals. The league will post video from every game this season and create a special daily channel, which will be the first Discover channel run by a sports league.

Snapchat sells video ads alongside the football content, and has other ad formats like animated lenses and filters, which fans place on top of their selfies and share with friends.

Continue reading at AdAge.com

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