Oct
28
Want to Know Where to Launch a New Product?
Posted in: UncategorizedNEW YORK (AdAge.com) — The best place to introduce a new product: Japan. The worst place: China. Those are among the findings of a new study published in the September/October issue of Marketing Science called "Global Takeoff of New Products: Culture, Wealth or Vanishing Differences," which claims to be the first global analysis of its kind.
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