Mar
31
Want to Charge More? Say It's Handmade
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: Ah, yes; the old story of man versus machine. Which one will ultimately win the consumer? Which product source contains the most value?
When it comes to efficiency and pure quality in quantity, machine-made products are worthwhile. They have a high profit margin and can complete a sales cycle much faster.
But handmade products can tell a story of craftsmanship that machine-made products cannot. Plus, something done by hand will take longer to make (in most cases) than those done by machines…
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