Hasta La Creative!

What is leadership in the era of digitally powered brand building?

I’ve been asking this question since I entered the marketing world nearly 20 years ago, first at P&G, later as a start-up entrepreneur, now at Nestle as global head of digital. And I asked it again loudly during my joint-keynote presentation at Ad Age’s Digital conference earlier this year.

As marketers and business people, we have the natural instinct to resolve tension. Today leadership — especially against a digital backdrop — is about learning to manage tension. More to the point, we need to straddle what I like to refer to as “digital dualisms.”

Continue reading at AdAge.com