Hasta La Creative!

We’re all swamped with email every day — some of it important, some not.

For consumers, promotional emails often fall into the “not” category. Some users spend valuable time trying to sort birthday invitations from not-so-special offers, some look for software that will do it for them, and some resort to keeping multiple addresses for work, personal and marketing emails — even the ones sent by brands they like.

The inbox fatigue caused by this daily deluge makes customers more prone to ignore, archive or simply delete messages. And along with the rise of social media and messaging apps, it has led some to declare the death of email as we know it. “RIP, traditional email,” technology writer John Brandon recently wrote.

Continue reading at AdAge.com