May
15
Walt Disney Looks to Sell a Unified Mouse House to Advertisers
Posted in: Uncategorized
Three years ago, the top sales chiefs from ABC and ESPN stood on stage together at each other’s upfront presentation, signalling to advertisers that they were willing to do deals across the two networks.
This year, ABC and ESPN parent Walt Disney is extending that partnership by offering some marketers the opportunity to also incorporate its movie studio, consumer products and on-the-ground activations at its theme parks, for example, as part of an all-encompassing ad buy.
Branded as the “Disney Difference,” the idea is to lure marketers with the combined arsenal of Walt Disney assets, intellectual property and data.
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