Hasta La Creative!

Walmart is using a new digital extension of its longstanding guarantee to match competitors’ advertised prices to address a question that’s dogged it for years: How can it launch a loyalty program without the promotional deals it’s long shunned as part of its everyday-low-price philosophy?

The answer: Walmart is essentially using rivals’ discounts to fuel its own loyalty program and get individual shopper data into its database.

Savings Catcher, which began with a seven-city test this spring and rolls out nationally this summer, automatically gives shoppers refunds for the difference between what they paid at Walmart and lower prices advertised by competitors.

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