Walmart Unveils New Apparel Brands to Check Amazon's Growth
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Walmart is introducing low-cost clothing brands for women, kids and plus-size customers, aiming to lure shoppers as Amazon gobbles up more apparel sales.
The store brands include Time and Tru in ladieswearwhich will replace the jettisoned DanskinNow labelalong with Terra & Sky in plus-size apparel and Wonder Nation for kids, according to a company presentation to suppliers obtained by Bloomberg News. The George apparel brand, which Walmart brought over from its British unit Asda, will be refocused for men only. The new brands will replace older ones such as Faded Glory, White Stag and Just My Size.
The retailer is “launching new brands, not labels,” according to one of the slides presented at the meeting, which took place at the retailer’s headquarters in Bentonville, Arkansas, in late January. “We will cover every aspect of fashion.”
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