Walmart Commercial Touts Its Pay Hikes: 'A Raise in Pay Raises Us All'
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Walmart promotes its increased spending on higher pay, education and training this year. (The appearance of a big “15” on a checkout aisle in this context seems like a reference to the $15-per-hour minimum-wage goal of many wage activists, but Walmart isn’t going that far: It said in February that it would increase pay to at least $9 per hour this year and $10 per hour next year.)
In other ads, State Farm suggests that Chris Paul’s (fictional) twin brother Cliff has been an identify thief this whole time. And Ram Trucks is the latest brand to offer an empowered female perspective with its spot “Courage Is Already Inside,” which aired during the Country Music Awards on Sunday night. The ad features surfers, soldiers, snowboarders, ranchers and Miranda Lambert.
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