Nov
11
Wall Street Still Very Confused About Ad-Tech
Posted in: Uncategorized
Ad-tech seemed to be riding high just a week ago, but an investor community still unable to grasp the space sent it for a wild ride last Friday which continued today.
After a difficult start to the year, things finally started looking up for ad-tech when Rocket Fuel and Criteo went public early this fall. Criteo stock shot up over 30% on its first day of trading and Rocket Fuel spent October trading at nearly double its IPO price.
But Tremor Video’s lower than expected earnings on Friday seemed to send the whole slate into flux. On top of a 49% drop for Tremor (it went from $9.26 to $4.54 on Friday), Rocket Fuel dropped 20%, YuMe dropped 19% and Criteo dipped below its IPO price, finishing the day $29.75.
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