Wall Street Journal, New York Post Forego Sizzle for a More Casual NewFront
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News Corp. offered a fresh take on the NewFronts on Friday, transforming the first floor of the Altman Building in New York into a showroom to bring its digital products and video series to life through various installations.
It was, to borrow a popular buzzword, an experiential NewFront.
Instead of inviting attendees to sit down and watch sizzle reels showing off digital video and listen to executives pitch their wares, News Corp. showed only a short video — broadcast on screens in the event space — highlighting a handful of video efforts from News Corp. brands: The Wall Street Journal, the New York Post and Storyful, a platform that identifies and verifies emerging stories across social media. Attendees remained standing while they watched.
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