Walgreens Tests Google's Augmented Reality for Loyalty App
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Navigating store shelves for the toothpaste or that one last item on the grocery list can add to the little frustrations of a shopping experience. Walgreens thinks augmented reality will help. Its store loyalty-app partner Aisle411 is testing Google’s Tango technology to add 3-D imagery to its in-store maps. The result is a mobile app that’s part loyalty and discount program and part immersive product finder.
Since early June, the drugstore chain has tested the enhanced version of its branded app internally at four stores in Chicago, New York, Seattle and St. Louis, where Aisle411 is based. The trial is expected to run for two or three months, according to Nathan Pettyjohn, CEO of Aisle411.
If eventually made available to shoppers, the final product will come in the form of a mobile-phone app or a tablet that could be mounted to a shopping cart.
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