Walgreens Chooses OMD to Handle Media After Review
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Omnicom Group’s OMD has been picked to handle media duties for pharmacy chain Walgreens.
OMD will be responsible for U.S. and Puerto Rico media-buying and planning, including multicultural, digital and mobile work. The business will be led from OMD’s Chicago office. The media review, which was overseen by consultancy R3:JLB, followed a creative review last year that made OMD’s sibling agency, GSD&M in Austin, Walgreens’ creative agency of record.
“To support our vision of becoming the first choice for health and daily living, we are pleased to select OMD to manage Walgreens key media channels and look forward to working with them,” said Graham Atkinson, Walgreens’ CMO and customer experience officer, in a statement. “The agency’s expertise across all media channels will help us efficiently deliver our marketing messages in both the evolving retail and healthcare markets.”
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