May
14
Wal-Mart Tries to Catch Up With Amazon Prime but Lacks the Speed, Streaming Video
Posted in: Uncategorized
Wal-Mart Stores’ planned competitor to the Amazon Prime service will have a price advantage, but catching up with its e-commerce rival won’t be easy.
Wal-Mart announced plans yesterday to give online customers unlimited free shipping for $50 a year, half the cost of Prime. What it lacks is Amazon’s speed of delivery, along with the bevy of other perks that come with a Prime account.
“Prime is about so much more than shipping,” Matt Nemer, an analyst at Wells Fargo & Co., said in a report on Thursday. It offers digital music, e-books, TV shows, photo storage and other benefits, helping keep customers loyal. And Wal-Mart is late to the party, he said. “Frankly, we’re surprised it took Wal-Mart this long to launch any sort of loyalty program.”
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