Wake-Up Call from Facebook: TV Ad Pricing Needs to Change
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It never ceases to amaze me when companies at the top of their industries actively fail to innovate. This is especially troublesome because, as leaders, it is not that they lack the means to innovate. Rather, they usually have the means, and unequalled resources, but make active decisions to block innovation.
Whether it was General Motors in the 1970s deciding that there was not enough profit in small cars (enter the Japanese car companies), or Kodak deciding not to leverage its vast research into digital imaging technology and mountains of digital patents (enter digital companies right and left), or Sports Illustrated deciding that its once-a-year swimsuit issue extravaganza was the future of sports multimedia (enter ESPN) — the road is littered with leaders whose hubris led to downfall.
Perhaps the most shocking example of a leader that fails to innovate is the television industry.
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