Hasta La Creative!

Here’s one that the traditionalists in our audience will love: a social media campaign!

As the agency itself tells us, hard disk manufacturer/W2O Group client Western Digital is “a usually conservative tech company” that preferred to stay strictly within its own comfort zone in terms of messaging.

However, surveys showed that the client’s customers cared more about privacy and security of data than anything else–so they went a little edgy with the #KeepItPersonal” (“Some Things Shouldn’t Be Shared”) campaign. Its purpose is to promote a new cloud storage offering that would allegedly help prevent those security slip-ups that everyone wants to avoid. Inevitably, the conversation turned to sex tapes…

Here’s the inaugural Facebook post, which tied the campaign to a movie titled, appropriately, Sex Tape.

Future posts focused less on the racy and more on the incredibly embarrassing.

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