W Hotels, Human Rights Campaign Partner on Same-Sex Marriage Campaign
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W Hotels Worldwide and the Human Rights Campaign are using music to ignite social change. The collaboration, called #TurnItUpForChange, was forged last October, and supports marriage equality in all 50 states by spreading the word through monthly music events.
“Social change is driven by public opinion, and brands have a huge role in influencing public opinion,” said Anthony Ingham, global brand leader for W Hotels Worldwide.
The release of Jennifer Hudson’s “I Still Love You” music video is one way #TurnItUpForChange is trying to mold public opinion. The video depicts a father debating whether to attend his son’s wedding, interspersed with shots of Ms. Hudson singing. The video was previewed at the W Union Square during an event last week. It is airing nationally on MTV and VH1.
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